Hjúman Kind
/
Work
/
Can't fake it
(2020)
/ About the project
In this evocative visual piece, we harness the power of dance to convey the profound emotions encapsulated within the music. As the dancer gracefully navigates the rugged terrain of Iceland's shoreline, each movement becomes a poignant expression of the song's meaning.

We wanted to utilize the environment to enhance the emotional depth of the song. The stark beauty of Iceland's black beach serves as a metaphor for the tumultuous journey of the human experience, with its contrasting elements of darkness and light mirroring the complexities of life and emotion.
/ Credits
Directed by: Fannar Birgisson & Óttar Þorbergsson
Cinematography by: Óttar Þorbergsson
/ Year
2020
/ Client
Bomarz & Chris Medina
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